Masslift Africa

Company History

Masslift Africa

About Us

Masslift Africa is the leading provider of Mitsubishi forklifts in Southern Africa. We offer a wide range of reliable and cost-efficient forklifts with exceptional customer service. As the sole distributor of Mitsubishi forklifts in Southern Africa, we have an extensive footprint and a headquarters in South Africa, making us the top choice for forklifts in the region.

Open Since 1972

Masslift history starts over 30 years ago, when Francis Garrard purchases the dealership and Masslift Africa is born ...

1972

APE Africa start selling Mitsubishi Forklifts in Southern Africa.

1972

1982

APE Africa become the exclusive dealer for Mitsubishi Forklift Trucks.

1982

1992

APE Africa decides to move away from materials handling. Francis Garrard purchases the dealership and Masslift Africa is born.

1992

2003

The Mitsubishi Grendia is launched.

2003

2007

Mitsubishi purchase Rocia and introduce a Mitsubishi Forklifts warehousing range for the first time.

2007

2009

New Seasons Investment Holdings and Nodus Trading become Masslift Africa shareholders.

2009

2010

London Eye Investments becomes a Masslift Africa shareholder, logo rebranding occurs and Goeff Tucker replaces Francis Garrad as CEO.

2010

2012

  • Masslift Africa wins the ‘Dealer of Excellence Award’ for the first time.
  • Masslift Africa wins ‘Top Service Contract Generator Award.’
2012

2013

The Mitsubishi Ninja is launched.

2013

2014

Masslift sells over 500 new forklifts for the first time in a year.

2014

2017

Masslift Africa wins ‘Top Market Share of Electrics and Warehousing Award.

2017

2018

New Seasons Equity Fund becomes Majority shareholder through merger of Nodus Trading 1 and New Seasons Investment Holdings.

2018

2019

Masslift opened their own dedicated training centre, the Theatre of Dreams.

2019

2019

  • Goeff Tucker retires as CEO.
  • Masslift Africa sells their 1000th Ninja just over 5 years after launch date.
2019

2020

  • Masslift Africa introduces the Ninja as the company mascot.
  • Masslift Africa receives a level 2 B-BBEE certificate for the first time.
  • Masslift Africa survive the Covid-19 pandemic and produce a record EBITDA selling over 1000 forklifts for the first time in the company history.
2020

2021

Masslift Africa Wins 3 Top Market Share Awards for Mitsubishi for the financial year ( 2021)

2021

2022

Masslift Africa turns 30 years old.

2022

2022

Masslift received the Top Empowerment Award for Customer Focus

2022