Company History
About Us
Open Since 1972
Masslift history starts over 30 years ago, when Francis Garrard purchases the dealership and Masslift Africa is born ...
1972

APE Africa start selling Mitsubishi Forklifts in Southern Africa.
1982

APE Africa become the exclusive dealer for Mitsubishi Forklift Trucks.
1992

APE Africa decides to move away from materials handling. Francis Garrard purchases the dealership and Masslift Africa is born.
2003

The Mitsubishi Grendia is launched.
2007

Mitsubishi purchase Rocia and introduce a Mitsubishi Forklifts warehousing range for the first time.
2009

New Seasons Investment Holdings and Nodus Trading become Masslift Africa shareholders.
2010

London Eye Investments becomes a Masslift Africa shareholder, logo rebranding occurs and Goeff Tucker replaces Francis Garrad as CEO.
2012

- Masslift Africa wins the ‘Dealer of Excellence Award’ for the first time.
- Masslift Africa wins ‘Top Service Contract Generator Award.’
2013

The Mitsubishi Ninja is launched.
2014

Masslift sells over 500 new forklifts for the first time in a year.
2018

New Seasons Equity Fund becomes Majority shareholder through merger of Nodus Trading 1 and New Seasons Investment Holdings.
2020

- Masslift Africa introduces the Ninja as the company mascot.
- Masslift Africa receives a level 2 B-BBEE certificate for the first time.
- Masslift Africa survive the Covid-19 pandemic and produce a record EBITDA selling over 1000 forklifts for the first time in the company history.