Masslift Africa
Masslift Africa is a leading provider of forklift products, services, and maintenance with an extensive footprint throughout Southern Africa.
We are B-BBEE Level 1 Contributor with over 60% direct black shareholding, which means that we are 135% compliant and we contribute twice our customers procurement scorecard, meaning a net recognition of 270% on their scorecards. To our knowledge, we are the only OEM in South Africa to offer this unique procurement recognition.
Our unique ‘Masslift Ninja’ culture is focused on high-performance, workplace transformation, and fostering a team of committed, empowered, and skilled individuals who work in a collaborative manner to ensure our customers get the best service possible.
Our forklifts are built for the African market; they are robust, reliable, and cost-effective, making them a great choice for businesses of all sizes.
Our Vision
Our Vision
Masslift Africa aims to create value for stakeholders by being the most trusted partner in materials handling through our service excellence.
Our Mission
Our Mission
We will build an internal community of committed, passionate, empowered and skilled individuals working together as a high-performing unit.
Our Values
Our Values
In order to achieve our vision of service excellence we need to focus on the following: Integrity, customer centricity, accountability, diversity and inclusion, innovation and high performance.
What is a Masslift Ninja?
“A person who excels at a particular skill. Individuals that are highly trained in stealth and control.”
The Masslift Ninja is our culture spokesperson. As a collective, we refer to ourselves as Ninjas because this concept embodies our cultural pillars, our values and the way we need to think and act in order to achieve our goals.
Traditionally the Ninja has worked alone. At Masslift, we bring together individuals who come from a diverse background all equipped with unique skills and when combined, we create a synergised high-performing group environment. We are a unique collective of Ninja’s, we are fun and playful towards one another, but calm, mindful, focused and productive in our individual roles.
The Ninja is both an individual and the collective Masslift workforce. The Ninja is not defined by age, gender or race. The Ninja humanizes our cultural values and company policies. The Masslift Ninja character is also used to convey powerful messaging of transformation in the workplace and the promotion of our Cultural Pillars.
The Masslift Culture
As Masslift Africa, we believe that an organisation with a strong and positive culture creates trusting relationships with stakeholders. Those relationships become reciprocal as stakeholders trust our organisation and brand. This creates employee, customer, and supplier loyalty.
The Masslift Culture is wholly built on our values of integrity, customer centricity, accountability, diversity and inclusion, innovation, and high performance. Our culture in practice is the ways in which our team lives these values and puts them in action every day, in everything we do.
We aim achieve a high-performance environment by doing the simple things right. We look after our employees in order to create a fun working environment of passionate people, as this feeling is contagious. We work towards the greater good of our communities through transformation in the workplace. We strive to build a community of committed, empowered and skilled individuals who operate in an inclusive, collaborative, transparent and communicative manner. The Masslift culture was developed through an all-inclusive process whereby the Masslift Africa Executive Committee had a chance to contribute, challenge and support the status quo. This process is a true reflection of the transparency and inclusivity with which we want our business to run.
Years in business
Countries
Years in business
Years in business
Our Team
Marco Caverni
Chief Executive Officer
Thembi Mazibuko
Chief Financial Officer