About Us
Masslift Africa
Masslift Africa is one of the largest privately owned forklift dealer in Southern Africa
We are B-BBEE Level 1 Contributor with over 60% direct black shareholding, which means that we are 135% compliant and we contribute twice our customers procurement scorecard, meaning a net recognition of 270% on their scorecards. To our knowledge, we are the only OEM in South Africa to offer this unique procurement recognition.
Our unique ‘Masslift Ninja’ culture is focused on high-performance, workplace transformation, and fostering a team of committed, empowered, and skilled individuals who work in a collaborative manner to ensure our customers get the best service possible.
Our forklifts are built for the African market; they are robust, reliable, and cost-effective, making them a great choice for businesses of all sizes.
Our Vision
Masslift Africa aims to create value for stakeholders by being the most trusted partner in materials handling through our service excellence.
Competitive Advantage
We will build an internal community of committed, passionate, empowered and skilled individuals working together as a high-performing unit.
Service Excellence
In order to achieve our vision of service excellence we need to focus on the following: Integrity, customer centricity, accountability, diversity and inclusion, innovation and high performance.
THE MASSLIFT NINJA
What is a Masslift Ninja?
“A person who excels at a particular skill. Individuals that are highly trained in stealth and control.”
The Masslift Ninja is our culture spokesperson. As a collective, we refer to ourselves as Ninjas because this concept embodies our cultural pillars, our values and the way we need to think and act in order to achieve our goals.
Traditionally the Ninja has worked alone. At Masslift, we bring together individuals who come from a diverse background all equipped with unique skills and when combined, we create a synergised high-performing group environment. We are a unique collective of Ninja’s, we are fun and playful towards one another, but calm, mindful, focused and productive in our individual roles.
The Ninja is both an individual and the collective Masslift workforce. The Ninja is not defined by age, gender or race. The Ninja humanizes our cultural values and company policies. The Masslift Ninja character is also used to convey powerful messaging of transformation in the workplace and the promotion of our Cultural Pillars.
The Masslift Culture
As Masslift Africa, we believe a strong, positive culture builds trusting relationships with our stakeholders. These relationships become reciprocal as confidence in our organisation and brand grows. This trust creates loyalty among employees, customers, and suppliers.
The Masslift culture is built on the values of integrity, customer centricity, accountability, diversity and inclusion, innovation, and high performance. Our culture in practice is how our team lives these values every day, in every part of the business.
We aim to create a high-performance environment by doing the simple things right. We look after our employees so they can work in a fun and motivating environment filled with passionate people. This energy is contagious and drives better performance across the business.
We work towards the greater good of our communities through transformation in the workplace. Our goal is to build a community of committed, empowered, and skilled individuals who work in an inclusive, collaborative, transparent, and communicative way.
The Masslift culture was developed through an all-inclusive process where the Executive Committee had the opportunity to contribute, challenge, and support the status quo. This approach reflects the transparency and inclusivity we want to see in how our business operates every day.